The most powerful thing about real estate isn’t cash flow, tax advantages, or even leverage…
It’s the ability to build something in stealth mode for as long as you want and need.
Today I’ll give you 3 tips to building stealthily.
New entrepreneurs (me included) often get caught up in the hype of starting a business.
When I began building my first funded startup, I looked at other vc backed startups and tried to emulate them…
Fancy videos explaining the companies vision
Posts about company culture to attract new talent
Constantly recruiting to build the biggest team possible
Selling to everyone that would take a call
It was exhausting…
Real estate was always a breath of fresh air:
No employees, only project-based contractors
No selling (and if I needed to offload a property, my agent would take care of it)
No social media posting or marketing
No online presence whatsoever
There are far more real estate investors out there than I ever thought - all working in stealth mode.
This gives them the ability to...
Work 9-5 without employers questioning they spend their time
Protect themselves against lawsuits (the wealthy have a target on their back)
Secure their financial future without having to become famous
Here I some of the things they do to stay stealthy:
1. HIRE CONTRACTORS
Whether it’s real estate agents, lawyers, CPA’s, bookkeepers, or general contractors you’ll need to build a team to help you accomplish your real estate goals. These folks all have their own personal brand and business so anytime they’re engaging with your customers (tenants), partners (lenders) or suppliers (sellers) they’re using their own brand and not yours. Contractors are phenomenal. They are paid for a specific job so you don’t have to worry about recruiting, brand, or online presence.
2. INVEST THROUGH AN LLC
The wealthy can be targets for lawsuits but if no one knows you’re wealthy, you’re one step ahead of the competition. Investing through an LLC doesn’t not only provide legal protection at the time of a lawsuit but it also can provide anonymity before. Here are the states that allow anonymous LLCs. You can also layer your LLCs to make it more difficult for anyone snooping around to find ownership e.g. LLC 1 (owned by you) owns LLC 2 AND LLC 2 owns the property.
3. DON"T UPDATE YOUR LINKEDIN PROFILE
In the age of social media, we all feel the urge to post about every job update or venture. It’s not like you have to keep your investing activities under lock and key - talk to folks about it, attend meetups, tell your friends and family. But don’t share your activities online if you want to stay stealthy, a simple google search will pull them up.
And there you have it - 3 tips to building in stealth mode. Time to put those blinders on and start building generational wealth!