Build · Explore · Live free

The Rules of
100 in 100.

  1. 01One new business launches every week for 100 weeks, starting January 15, 2027.
  2. 02A business counts as launched when it is live and someone can buy or use it.
  3. 03Every kill is public, with a post-mortem.
  4. 04Killed businesses stay in the Graveyard forever.
  5. 05Every number on this site is real.

Follow the journey

Watch it happen.